What is Email Marketing: Advantages And Disadvantages

What is Email Marketing: Advantages And Disadvantages


E-mail, which companies often prefer in their marketing activities, has many advantages , Green marketing ,

E-Mail Marketing, e-mail; is a form of marketing where it is used as a kind of direct marketing tool to deliver marketing messages to a certain audience. In general, any e-mail sent to the potential or existing customer can be considered as e-mail marketing, but rather the following situations should be considered as e-mail marketing.
  • Increasing the satisfaction of existing customers, sending e-mails to have loyal customers
  • Shipments aimed at repurchasing existing customers
  • Posts for new customer acquisition
  • Ads added to e-mail messages of other companies
  • E-mails sent over the Internet (For example, Intranet e-mails do not count as e-mail marketing)

Advantages of Email Marketing

E-mail, which companies often prefer in their marketing activities, has many advantages:


  • The message desired to be delivered can be delivered to the audiences determined to be potential customers at low costs.
  • It is cheaper than other direct marketing tools like mail.
  • The return of the deposited money can be followed precisely. Search among online marketing tools
  • It is in second place after its engines.
  • E-mail reaches the user instantly.
  • It is easy to follow. Who has opened the e-mail and read it, who took the desired action
  • Determinable With the information received from here, different messages can be sent to different groups.
  • The messages are delivered directly to the customer.
  • Shipments can be automated to make cost-free repurchases.
  • More than half of Internet users check their e-mails every day. It is nature-friendly as it takes place in a digital environment. ( Green marketing )
  • Looking at the return rates, it is the most successful online marketing product.


Disadvantages of Email Marketing

Although most companies send e-mail to their own database, some companies make bulk submissions to the data they obtain or purchase, which we call spam.

These kinds of submissions also bear the concept of what we call real e-mail marketing. Even the companies that do this job with their worth are struggling to prove the truth of their business and its compliance with the law, as they are left in a difficult situation against the law.

It is often difficult for the user to separate these two different posts. With the increasing density of spam submissions, spam filters are now mandatory for most users. Although non-spam e-mails are sometimes attached to these filters, users generally do not complain about this situation.

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