2 Important Processes to Make Your Website More Effective

2 Important Processes to Make Your Website More Effective

SEO , Search Engine Optimization ,  The concepts of SEO , CRO , Conversion Rate Optimization ,

You have heard a lot of the phrase Optimize your site; The concepts of SEO (Search Engine Optimization), CRO (Conversion Rate Optimization) have also been frequently stolen. I seem to hear you say "Optimize, but how?" Don't be confused, it's not that hard. In the rest of the article, I will be explaining what you need to do to optimize your pages.

There are two important questions and two important subjects for each page on your site. Each question is directed to separate subjects, the first of which is the user and the second one is you.

Question 1: What Is Searching For Your User Page?

Never forget that the user is at the center of all your work. The user who came to your page is looking for something there; your task is to find what he is looking for and to offer him a satisfactory result. By trying to answer the following questions in the section about the user, you overcome the first obstacle.

- From Which Source Has Your User Reached Your Page?

How do you know what the user is looking for on your page? To answer this, you must know in what way the user visited your site.

- If it came to your page via a search engine, knowing which keywords it came to your page from the search engine will help you understand what it wants to learn.

- If it came with an e-mail redirect, knowing what kind of e-mail it came through will help you to solve the digital behavior model, as well as the user, can come to your site to find an answer to which question.

- Or if he reached your page via the navigation, what other alternative pages were in the same navigation and preferred to visit that page, etc.

Your answers to these questions will help you solve the purpose of the user coming to your page. You can find the answer to all these questions through analytics tools!

- What Will You Do to Give Them What They Want to Know?

Since only one page can provide limited information to the user, you have to present the correct information that has been arranged and summarized at the request of the user. It will be more effective to briefly explain rather than long narratives; In this way, the user can remember each information more easily. Here we come to the concept we have frequently heard over the past year: “Content is the King!”. In other words, your page content should be responding to the information the user is looking for. Do not be afraid to take advantage of the blessings that technology offers; well-designed videos, diagrams, summary visuals, etc. that will explain the subject. it will both enrich your content and facilitate perception by the user.

Understanding what the user wants and giving him what he wants will be a split for you. Now let's come to the second important subject of your page, you. As a result of this much effort, there is a result you want to get.

Question 2: What is the Action You Think the User Should Take?

After passing the first stage, it's time to please yourself. On your user page, he realized that you understand him and that you can meet his needs. This is not a sufficient result! Ultimately, you did not prepare the page for the user to visit and leave the page without doing anything. It's time to act! Whatever your goal is, you should now make arrangements to take action towards your goal.

CTA- Click to Action is a concept we hear a lot. Each page on your site should have an action plan and content that serves that plan. If you are an e-commerce site, you will need small redirects for your product that will direct the user to the purchase action. You don't necessarily have to take an action like a purchase. Maybe you created a website because you want your name to be heard; Then place the necessary items on your page so that the user can share your page and make your voice heard.

The most important issue under this heading is that you know what you really want and you can reach the point you want with a detailed thought strategy.

Recommendations Regarding Page Layout:
Use a large title that can best describe the subject.

Your home page showcase can, of course, include a lot of information, but don't overdo it. Arrange in such a way that the user can easily understand which detail is available from where.

In all submenus, if you have enough information to go into a sub-detail, categorize the information.

If possible, be careful not to use the scroll on your pages where you do not provide detailed information, as the user will access the detail pages on his own will.

Make your CTA button big and interesting.

You must have information on your site where the user can communicate with you online. This can be a form, an e-mail address, live support pages.

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